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How do weraise up awareness and proficiency around being effective, communicatingand more personal and human ways, but we'll be getting into that through theconversation? We definitely are going to talk a bit about video, becausethat's something that you've taught hundreds of not thousands, if not tensof thousands of sister so definitely beginning into that, but we're going tostart a difficult where we always start on this show, which is customerexperience when I say customer experience. Some people use various people includedin the book, use our competitors, and so it's really all about. They didn't know a lot about our product.It's not just about video messages. You do and that's the thing I this acool thing about the project is some people now Bombombay them didn't reallyI mean they knew us a little bit. We havequestions around that that title that roll she's actually on the advisoryboard of one of our largest competitors, which is fun but but we're cool withthat, and so is she so this is awesome linked in expert forbs, top twenty,most influential and again, like all of our previous guests and this series,just an awesome person overall, welcome, vivace, awesome and so great to be here.I love Bombon. People Steve Who is ourguest today today we have Viveka rose an AKA supervise COFA, Raso, chiefvisibility officer which we're going to get into that we're going to. In addition, what we're doing is reachingout to the eleven expert friends that we invited to participate in this bookproject we're interviewing them in complimentary ways to the conversationsthat we had to feed the book, and these are awesome. The first is that my longtime friendteam member coauthor on this book and Coauthor on our previous bookrehumanize, Your Business is joining me as a CO host, Steve Passonians has beenco hosting and he is today too. This is the customer experience podcast, here'syour host, eth and bute the human centered communication summer series.If you're just joining us, you haven't maybe listen to an episode recently,we've taken over the podcast all summer, long with two key ideas all around thisnew book: Human Centered Communication. The single most important thing you cando today is to create and deliver a better experience for your customers,learn how sales, marketing and customer success experts create internalalignment, achieve desired outcomes and exceed customer expectations in apersonal and human way. What you see on video was pretty muchwhat you get, and so you get the sense of who the person is.